Course Objectives

✔️ Understand the fundamentals of On-Page SEO
✔️ Learn how to optimize websites for Google search algorithms
✔️ Master techniques for keyword optimization, content structure, and technical SEO
✔️ Improve website speed, user experience (UX), and mobile performance
✔️ Build strong foundations for organic traffic growth and long-term SEO success

Detailed Course Outline for On-Page SEO Training

Module 1: Introduction to On-Page SEO

• What is On-Page SEO?
• Difference Between On-Page & Off-Page SEO
• Importance of On-Page SEO in Google Ranking
• Understanding Google’s E-E-A-T (Experience, Expertise, Authority, Trust)

Module 2: Keyword Research & Optimization

• Importance of Keywords for SEO
• Types of Keywords (Primary, Secondary, LSI, Long-Tail)
• Keyword Research Tools (Google Keyword Planner, Ubersuggest, Ahrefs, SEMrush)
• Keyword Placement Best Practices (Title, Meta, Headings, Body)

Module 3: Content Optimization Techniques

• Writing SEO-Optimized Content
• Heading Tags (H1, H2, H3 Structure)
• Using Keywords Naturally (Avoiding Keyword Stuffing)
• Internal Linking Strategies
• Content Freshness & Relevancy
• Optimizing for Featured Snippets & People Also Ask

Module 4: Meta Tags & HTML SEO Elements

• Writing Effective Title Tags
• Writing Engaging Meta Descriptions
• Optimizing URL Structures (Slug Best Practices)
• Schema Markup & Structured Data for Rich Snippets
• Open Graph Tags for Social Sharing

Module 5: Image Optimization for SEO

• Image Size & Compression
• Alt Text Optimization
• File Naming Conventions
• Impact of Images on Website Speed

Module 6: Technical On-Page SEO Optimization

• Mobile-Friendly Website Best Practices (Responsive Design)
• Page Speed Optimization (Core Web Vitals, GTmetrix, Google PageSpeed Insights)
• HTTPS / SSL Implementation
• Canonical Tags
• Robots.txt & XML Sitemaps
• Fixing Crawl Errors (Google Search Console)

Module 7: SEO Tools & Performance Tracking

• Google Search Console Setup & Usage
• Google Analytics for SEO Tracking
• SEO Plugins (Yoast SEO, Rank Math)
• Monitoring Performance & Generating Reports

Who Should Join This Course?

• Digital Marketing Professionals
• Website Owners & Bloggers
• Freelancers & SEO Beginners
• E-Commerce Website Managers
• Anyone Looking to Boost Their Website’s Google Rankings

Career Opportunities After This Course:

✅ SEO Specialist (On-Page)
✅ Digital Marketing Executive
✅ SEO Consultant
✅ Content Marketer
✅ Website Optimization Expert

Why Choose OCENTRA Training Center for On-Page SEO Training?

✔️ Industry-Experienced Trainers
✔️ Practical, Hands-On SEO Training
✔️ Real-World Website Optimization Exercises
✔️ Certification of Completion
✔️ Freelancing & Career Guidance

Enroll Today in the Best On-Page SEO Training Course in Lahore

For details and registration:
📞 Call: 0334-3339063
📧 Email: info@ocentratrainingcenter.com
🌐 Website: www.ocentratrainingcenter.com